"Approaching an abyss": liberalist ideology in a Norwegian Cold War business paper

The international business press has been a powerful and influential voice in modern societies and, as its formative years took place during the Cold War, a closer look at the ideologies that were promoted in this part of the press is of interest. Until the 1970s, Farmand was the only Norwegian business magazine of any size and standing. Trygve J. B. Hoff, Farmand's editor from 1935, was part of t…