Utjecaj marketinga na konkurentnost poslovnih subjekata na tržištu pića u Republici Hrvatskoj : doktorska disertacija
The purpose of this dissertation was to investigate influence of marketing on competitiveness
of companies that produce beverages on the Croatian market. Starting from the assumption
that marketing conception and marketing orientation of a company represents a fundamental
concept for making „better“ products or delivering superior value offering aimed at needs of
the target segments and thus i…
Bidragydere
- Grbac, Bruno
Skaberen
- Kovač, Ivan
Udgiver
- University of Rijeka. Faculty of Economics.
Emne
- SOCIAL SCIENCES. Economics.
- Trade. Commerce. International economic relations. World economy
- marketing
- competitiveness
- beverage market
- Republic of Croatia
Type af genstand
- info:eu-repo/semantics/doctoralThesis
- text
Dato
- 2009-12-23
- 2009-12-23
Bidragydere
- Grbac, Bruno
Skaberen
- Kovač, Ivan
Udgiver
- University of Rijeka. Faculty of Economics.
Emne
- SOCIAL SCIENCES. Economics.
- Trade. Commerce. International economic relations. World economy
- marketing
- competitiveness
- beverage market
- Republic of Croatia
Type af genstand
- info:eu-repo/semantics/doctoralThesis
- text
Dato
- 2009-12-23
- 2009-12-23
Ejerinstiution
Aggregator
Rettigheder for medierne i denne optagelse (medmindre andet er angivet)
- http://rightsstatements.org/vocab/InC/1.0/
Identifikator
- https://dr.nsk.hr/islandora/object/svkri:3241
- https://urn.nsk.hr/urn:nbn:hr:188:682555
- https://www.unirepository.svkri.uniri.hr/islandora/object/svkri:3241
- https://dr.nsk.hr/islandora/object/svkri%3A3241/datastream/TN/view/
Format
- application/pdf
Sprog
- hrv
Leverende land
- Croatia
Navn på samling
Første gang offentliggjort på Europeana
- 2019-04-05T13:44:04.721Z
Sidste gang opdateret fra den ejerinstiution
- 2019-04-05T13:44:04.721Z