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Liquid identities: Mecca Cola versus Coca-Cola
The Mecca Cola drink combines in its brand name two contrasting iconic images: one signifies 'authenticity', whereas the other signifies a 'commodity'. The conspicuous juxtaposition of 'Mecca' and 'Cola' and their hyphenization evokes the question: what is becoming of 'authenticity' in a thoroughly commodified world society? This article proposes that a distinction ought to be drawn between the ef…
Creator
- Ram, Uri
Subject
- Sociology & anthropology
- Economics
- Mecca Cola; Coca-Cola
- Marketing
- Sociology of Economics
- symbol
- Islamic society
- Islam
- brand name item
- consumption
- …
- Islam
- Americanization
- Globalisation
- Economics
Type of item
- Zeitschriftenartikel
Creator
- Ram, Uri
Subject
- Sociology & anthropology
- Economics
- Mecca Cola; Coca-Cola
- Marketing
- Sociology of Economics
- symbol
- Islamic society
- Islam
- brand name item
- consumption
- …
- Islam
- Americanization
- Globalisation
- Economics
Type of item
- Zeitschriftenartikel
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
Rights
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Creation date
- 2007
- 2007
Places
- Vereinigtes Königreich
Provenance
- Status: Postprint; begutachtet (peer reviewed)
Source
- European Journal of Cultural Studies, 10(4)
Identifier
- oai:gesis.izsoz.de:document/22733
- http://www.ssoar.info/ssoar/handle/document/22733
- urn:nbn:de:0168-ssoar-227339
- https://doi.org/10.1177/1367549407081952
- http://www.ssoar.info/ssoar/bitstream/handle/document/22733/ssoar-eurjcultstud-2007-4-ram-liquid_identities-OCR.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/ROK6TVAUYF2V6D6YX7OPL4KFUVPCCPRO
Extent
- Seite(n): 465-484
Format
- application/pdf
Language
- eng
- eng
Year
- 2007
Providing country
- Germany
Collection name
First time published on Europeana
- 2022-01-20T22:32:50.043Z
Last time updated from providing institution
- 2022-01-20T22:32:50.043Z