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"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Creator
- Schug, Alexander
Publisher
- Humboldt-Universität Berlin
Subject
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- History
- Consumerism
- Economics
- Television advertisement
Type of item
Creator
- Schug, Alexander
Publisher
- Humboldt-Universität Berlin
Subject
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- History
- Consumerism
- Economics
- Television advertisement
Type of item
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://creativecommons.org/licenses/by-nc-nd/4.0/
Rights
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Creation date
- 2010
- 2010
Places
- Deutschland, Berlin
Provenance
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Source
- Q-Serie (13)
Identifier
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Extent
- Seite(n): 378,94
Format
- application/pdf
Language
- ger
- deu
Year
- 2010
Providing country
- Germany
Collection name
First time published on Europeana
- 2022-01-17T10:02:31.686Z
Last time updated from providing institution
- 2022-01-17T10:02:31.686Z