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Utjecaj marketinga na konkurentnost poslovnih subjekata na tržištu pića u Republici Hrvatskoj : doktorska disertacija
The purpose of this dissertation was to investigate influence of marketing on competitiveness
of companies that produce beverages on the Croatian market. Starting from the assumption
that marketing conception and marketing orientation of a company represents a fundamental
concept for making „better“ products or delivering superior value offering aimed at needs of
the target segments and thus i…
Contributors
- Grbac, Bruno
Creator
- Kovač, Ivan
Publisher
- University of Rijeka. Faculty of Economics.
Subject
- SOCIAL SCIENCES. Economics.
- Trade. Commerce. International economic relations. World economy
- marketing
- competitiveness
- beverage market
- Republic of Croatia
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2009-12-23
- 2009-12-23
Contributors
- Grbac, Bruno
Creator
- Kovač, Ivan
Publisher
- University of Rijeka. Faculty of Economics.
Subject
- SOCIAL SCIENCES. Economics.
- Trade. Commerce. International economic relations. World economy
- marketing
- competitiveness
- beverage market
- Republic of Croatia
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2009-12-23
- 2009-12-23
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- https://dr.nsk.hr/islandora/object/svkri:3241
- https://urn.nsk.hr/urn:nbn:hr:188:682555
- https://www.unirepository.svkri.uniri.hr/islandora/object/svkri:3241
- https://dr.nsk.hr/islandora/object/svkri%3A3241/datastream/TN/view/
Format
- application/pdf
Language
- hrv
Providing country
- Croatia
Collection name
First time published on Europeana
- 2019-04-05T13:44:04.721Z
Last time updated from providing institution
- 2019-04-05T13:44:04.721Z