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Selling coffee to raise awareness for development policy: the emerging Fair Trade Market in Western Germany in the 1970s

Kaffeeverkauf zur Hebung des Bewusstseins für Entwicklungspolitik: die Entstehung des Marktes für Fairen Handel in Westdeutschland in den 1970er Jahren

"With respect to the social embeddedness of a market, economic sociological research has suggested that every market actor is confronted with general coordination problems due to uncertainty about the value of a product, its potential success in a competitive market, and because of the several social risks associated with market exchange. The market of Fair Trade in the Federal Republic of Germany…

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