"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945

This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…