"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Criador
- Schug, Alexander
Editor
- Humboldt-Universität Berlin
Assunto
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- História
- Consumismo
- Economia
- Comercial de televisão
Tipo de item
Criador
- Schug, Alexander
Editor
- Humboldt-Universität Berlin
Assunto
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- História
- Consumismo
- Economia
- Comercial de televisão
Tipo de item
Instituição fornecedora
Agregador
Declaração de direitos para os média neste item (a menos que especificado de outra forma)
- http://creativecommons.org/licenses/by-nc-nd/4.0/
Direitos
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Data de criação
- 2010
- 2010
Locais
- Deutschland, Berlin
Proveniência
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Fonte
- Q-Serie (13)
Identificador
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Extensão
- Seite(n): 378,94
Formato
- application/pdf
Língua
- ger
- deu
Ano
- 2010
País fornecedor
- Germany
Nome da coleção
Publicado pela primeira vez na Europeana
- 2022-01-17T10:02:31.686Z
Última atualização da instituição fornecedora
- 2022-01-17T10:02:31.686Z